Most of what gets called strategy isn't.
I'm Marcin Lukowicz — a business strategy and innovation advisor based in London. Since 2017 I've been advising organisations on their hardest problems, from FTSE corporations to pioneering quantum-computing start-ups — and along the way I kept meeting the same problem: the words have been diluted until almost nobody means the same thing by them. On the internet, everything is strategy. Every new feature is innovation. Neither is true. Biohacking is worse — thousands of opinions, protocols and gurus with an agenda, and almost no rigorous, open discussion. Everything I write exists to bring clarity to the people these subjects actually matter to, so they can win more of their strategic battles and live better while doing it.
The path here
Born in Poland into a family of educators and entrepreneurs, where business discussions were part of daily life. My father put a chessboard in front of me when I was three; I remember staying up late, waiting for him to come home so we could play. He went easy on me then; a few years later, it was the other way around. Either way, the training stuck — chess is where I first learnt to see the bigger picture (the whole board), and got my first real glimpse of what strategy is.
I moved abroad to London (UK) to explore my interest in Business Strategy. I completed a Business Studies degree at Cass Business School (now Bayes), graduating with First Class Honours and a specialisation in strategy — the subject that stayed close to my heart from those early childhood chess sessions.
Then straight into management consulting — one of the most exciting starts a business professional can have: fast pace, real stakes, and more learning in a year than most careers offer in five. In short, years of solving hard problems for serious organisations. And a realisation that grew with every engagement: nine times in ten, the people across the table didn't truly know what strategy and innovation are. Not through any fault of their own — the words have been misused and stretched over everything until they cover nothing.
So I started publishing: long-form, evidence-first writing that passes on what I had the privilege of learning behind closed doors. Three subjects — AI and deep tech, the frontier remaking every business; strategy, the discipline itself, read through the academic literature and applied in practice; and biohacking and longevity, my personal passion — my own point of view and protocols derived from extensive literature reviews, homed on Medium.
Two ways to follow along
The essays go up on Medium; the shorter, day-to-day thinking is on LinkedIn.